Photorealistic CGI videos and 3D animations for brands who dare

3D production and CGI (Computer Generated Imagery) involves creating visuals entirely generated by computer — product modeling, animations, photorealistic renders and visual effects. Unlike photography or traditional filming, CGI offers total control over lighting, materials, camera angles and motion, without the logistical constraints of a set. Use cases include product packshots for e-commerce and print, 3D advertising videos for social media and digital campaigns, product launch animations, full-CGI brand films, architectural and scenographic renders, and integration of 3D elements into live footage (VFX). The format is particularly popular in fashion, luxury, beauty, food & beverage and tech — industries where visual quality is decisive. Discover also our FOOH videos, which combine CGI and live footage to create viral content.

Integrated art direction: We are not an execution studio. Every project starts with art direction work: concept, composition, visual narrative. Technique serves the purpose, never the other way around.

Measurable performance: Our productions are not made for showreels, they are made to perform. Over 1.2 billion cumulative views on the campaigns we have produced. Every piece of content is designed for the target format and platform.

Creative versatility: Need a FOOH video for a launch, an interactive installation for an event and product renders for e-commerce? We cover the entire CGI creation chain, from viral video to physical installation.

The budget for a CGI project depends on its complexity: number of assets to model, level of photorealism, animation duration, number of variations. To give you a ballpark, our projects typically range from $6,500 to $50,000. We provide a detailed quote after analyzing your brief.

A standard project (1 CGI video of 15 to 30 seconds) requires 4 to 8 weeks of production, from brief to delivery. Complex projects (content series, long animations, live-action integration) may require 8 to 12 weeks. We adapt to your scheduling constraints.

Our production pipeline relies on Blender, Cinema 4D and Houdini for modeling and animation, Substance Painter and Substance Designer for texturing, and After Effects and DaVinci Resolve for compositing and color grading. For real-time projects, we use Unreal Engine 5.

Yes. CGI integration into real footage (VFX compositing) is one of our specialties. We perform camera tracking, matchmoving and compositing so that 3D elements blend seamlessly into your footage. This is actually the principle behind FOOH (Fake Out Of Home), a format in which we specialize.

Yes. We regularly collaborate with communication agencies, media agencies and digital agencies as an outsourced production studio. We integrate into your teams and respect your approval processes.

We deliver in all standard formats: MP4 (H.264 / H.265), ProRes 422/4444, MOV, PNG sequences, EXR for compositing. Every delivery includes format variations (16:9, 9:16, 1:1, 4:5) adapted to target platforms.

The Sun Project is a 3D production and CGI studio based in Paris, active since 2018 with over 96 clients and 1.2 billion cumulative views across all our productions. Our approach stands out through strong art direction — every project starts with concept and visual storytelling, not just technique. Our integrated studio masters the full pipeline: art direction, modeling, texturing, animation, photorealistic rendering, compositing and multi-format delivery. We work with demanding brands such as LEGO, Mizuno, Café Kitsuné, Pokémon, BHV Galeries Lafayette, Lacoste and Withings. Beyond pure 3D production, we offer unique creative versatility: viral FOOH videos, interactive installations and video mapping, immersive events. One studio for all your CGI and brand experience needs.

AI is an integral part of our production pipeline. We use generative AI tools to accelerate certain stages: texture generation, visual concept exploration, moodboard creation and compositing assistance. But AI remains a tool in service of our art direction — every render is supervised, adjusted and validated by our 3D artists. This hybrid approach allows us to reduce production timelines while maintaining photorealistic quality. This is what sets us apart from studios that rely on "100% AI": at The Sun Project, technology serves the creative vision, never the other way around.