Mini web games & advergames

Our web mini-games adapt to all marketing objectives: product launches (interactive teasing, gamified reveals), lead capture (in-game forms, instant wins, email collection), event activations (trade show activations, interactive kiosks, in-store games), brand awareness (viral games, sharing mechanics, influencer campaigns), loyalty (rewards, promo codes, points programs), first-party data collection (consumer preferences, database qualification), seasonal campaigns (Christmas, sales, brand anniversaries, sports partnerships), or even internal engagement (digital team building, gamified training, internal communication).

We offer two approaches. On one hand, proven mechanics that the audience already knows: endless runner (like Subway Surfers), platformer (like Doodle Jump), match-3, catcher, quiz, memory, puzzle. On the other hand, custom mechanics created specifically for your campaign, with original gameplay tailored to your product and objectives.

For classic mechanics, we use vibe coding. An AI-assisted development approach that allows us to quickly produce functional games from prompts. This significantly accelerates production and reduces costs. For more complex projects (custom gameplay, advanced WebGL, specific integrations), our developers code entirely by hand. AI is an accelerator, not a shortcut.

Yes. Our games are developed in HTML5 and WebGL, fully compatible with mobile, tablet, and desktop. They can be integrated into your website via iframe, on a dedicated page, or as a standalone microsite. We handle the technical integration to make it seamless for your teams.

We manage the entire process from A to Z: briefing and campaign strategy, game mechanics and reward system design, art direction and game design, development and testing, website integration, launch, and performance tracking. We can also design and manage the distribution campaign (social media, influencer marketing, newsletters, QR codes).

Between 2 and 8 weeks depending on the complexity. A branded game based on a classic mechanic can be delivered in 2 to 3 weeks. A custom game with original gameplay, CRM integration, and a distribution campaign takes 4 to 8 weeks.

Budgets vary depending on the mechanics (classic vs. custom), the level of art direction, features (leaderboards, instant wins, lead capture), and campaign support. Contact us with your brief for a custom quote within 48 hours.

Absolutely. We act as a production partner for communication agencies, digital agencies, and event agencies that have sold an interactive activation to their client. We produce the game, you keep the client relationship. We adapt to your processes, timelines, and creative standards.

Emails, names, phone numbers, product preferences, newsletter opt-ins, scores, playtime, completion rates, and traffic sources. The game can incorporate a qualification form, an instant-win system, or a points program. All data is exportable and compatible with your CRM.

Because we aren't a traditional gamification agency. The Sun Project is a creative studio that combines high-end art direction, CGI production, and master-level interactive development. The result: visually striking games that don't look like templates. Beyond the game itself, we design and manage the entire campaign from strategy to distribution. A single point of contact, from idea to results.