Art direction, modeling, animation, compositing. The Sun Project is an integrated studio that masters the entire CGI production chain to bring stories to life.

SERVICES

Modeling & Packshots

Objects modeled down to the pixel. We recreate your products in 3D with a level of detail that surpasses photography: material textures, reflections, micro-imperfections. From perfume bottles to sneakers, every render is calibrated for e-commerce, print and social media.

3D Animation

Product fluids, mechanical deployments, material transformations: our 3D animations are designed and every movement is scripted to serve the brand narrative.

Photorealistic Renders

Our CGI renders achieve a level of photorealism where the question "is this real?" becomes a compliment. Advanced material management (SSS, caustics, displacement), HDRI lighting and multilayer compositing.

CGI Advertising & Video Spots

Films that don't need a set. TV spots, social content, DOOH campaigns. We produce advertising films entirely in CGI or as hybrid live-action/CGI. Fewer logistical constraints, more creative freedom, controlled timelines.

Product Visualization

Your catalog, without a single photoshoot. Product visuals, 3D configurators, 360° views. We create reusable 3D assets that feed all your channels: website, marketplaces, print, social media. One model with infinite variations thanks to several AI tools integrated into the studio.

CGI Art Direction

Technique is not enough. What distinguishes a decent CGI production from a memorable one is art direction. We design every project starting from the visual concept: chromatic palette, lighting atmosphere, composition, visual storytelling. Art direction always precedes production and maintains permanent oversight across the entire production chain.

PROCESS

Brief & Scoping

We analyze your brief, campaign objectives and technical constraints. Together we define the creative scope: visual style, references, delivery formats, timeline.

Concept & AD

Our art directors design the visual concept. Reference research, creative direction exploration, graphic universe definition. We present 2 to 3 directions before validation.

Modeling & Look Dev

3D asset creation: modeling, texturing, shading. Intermediate validation on material renders before integration.

3D Animation

Element animation, virtual camera setup, scene lighting. For projects including motion capture, we use equipment such as Rokoko in studio.

Rendering & Compositing

Final image computation in high resolution. Separate render passes (diffuse, specular, AO, depth) for total control in compositing. Color grading and sound integration if needed.

Assets

Export in all required formats across requested variations: 4K, 1080p, square, vertical, horizontal. Versions adapted for Instagram, TikTok, YouTube, DOOH, TV. We deliver broadcast-ready files.

Creations

Backstages

FAQ

What is 3D production and CGI, and what is it used for?

3D production and CGI (Computer Generated Imagery) involves creating visuals entirely generated by computer — product modeling, animations, photorealistic renders and visual effects. Unlike photography or traditional filming, CGI offers total control over lighting, materials, camera angles and motion, without the logistical constraints of a set. Use cases include product packshots for e-commerce and print, 3D advertising videos for social media and digital campaigns, product launch animations, full-CGI brand films, architectural and scenographic renders, and integration of 3D elements into live footage (VFX). The format is particularly popular in fashion, luxury, beauty, food & beverage and tech — industries where visual quality is decisive. Discover also our FOOH videos, which combine CGI and live footage to create viral content.

Why work with us?

Integrated art direction: We are not an execution studio. Every project starts with art direction work: concept, composition, visual narrative. Technique serves the purpose, never the other way around.

Measurable performance: Our productions are not made for showreels, they are made to perform. Over 1.2 billion cumulative views on the campaigns we have produced. Every piece of content is designed for the target format and platform.

Creative versatility: Need a FOOH video for a launch, an interactive installation for an event and product renders for e-commerce? We cover the entire CGI creation chain, from viral video to physical installation.

What budget should I plan for a 3D production project?

What are the usual CGI production timelines?

What software and tools do you use?

Can you integrate CGI into filmed videos?

Do you work with communication agencies?

What file formats do you deliver?

Why choose The Sun Project as your 3D production studio in Paris?

The Sun Project is a 3D production and CGI studio based in Paris, active since 2018 with over 96 clients and 1.2 billion cumulative views across all our productions. Our approach stands out through strong art direction — every project starts with concept and visual storytelling, not just technique. Our integrated studio masters the full pipeline: art direction, modeling, texturing, animation, photorealistic rendering, compositing and multi-format delivery. We work with demanding brands such as LEGO, Mizuno, Café Kitsuné, Pokémon, BHV Galeries Lafayette, Lacoste and Withings. Beyond pure 3D production, we offer unique creative versatility: viral FOOH videos, interactive installations and video mapping, immersive events. One studio for all your CGI and brand experience needs.

Do you use artificial intelligence in your 3D production?

AI is an integral part of our production pipeline. We use generative AI tools to accelerate certain stages: texture generation, visual concept exploration, moodboard creation and compositing assistance. But AI remains a tool in service of our art direction — every render is supervised, adjusted and validated by our 3D artists. This hybrid approach allows us to reduce production timelines while maintaining photorealistic quality. This is what sets us apart from studios that rely on "100% AI": at The Sun Project, technology serves the creative vision, never the other way around.