Augmented Reality Filters Digital Activation

AMOR FATI – Marine Serre

  • Skills

    Augmented Reality, Spark AR Studio

  • Client

    Marine Serre

  • Tags

    augmented reality, creative, filter, instagram, marine serre, the sun project


01. Context

October 2020, Paris Fashion Week
As part of the release of the new short film AMOR FATI by the French designer Marine Serre presenting the Spring/Summer 21 collection

02. Concept

The 12-minutes short film composed of 3 particular atmospheres was the primary inspiration for the realization of this augmented experience.

Available directly on the instagram page of the fashion designer @marineserre_official, the Instagram Filter includes the 3 creative paths of the film with futuristic and mystical looks.

Model @klaraboscic

03. Results

. 4.6 Millions views within 1 week

. 89k € Earn Media via Influence shares

. + 10 Medias shared the duo project Film/AR Filter

. 0€ Paid Media


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