01. Context
October 2020, Paris Fashion Week
As part of the release of the new short film AMOR FATI by the French designer Marine Serre presenting the Spring/Summer 21 collection
02. Concept
The 12-minutes short film composed of 3 particular atmospheres was the primary inspiration for the realization of this augmented experience.
Available directly on the instagram page of the fashion designer @marineserre_official, the Instagram Filter includes the 3 creative paths of the film with futuristic and mystical looks.
Model @klaraboscic
03. Results
. 4.6 Millions views within 1 week
. 89k € Earn Media via Influence shares
. + 10 Medias shared the duo project Film/AR Filter
. 0€ Paid Media

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