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Augmented Reality Filters Digital Activation

AMOR FATI – Marine Serre

  • Skills: Augmented Reality, Spark AR Studio

  • Client: Marine Serre

  • Tags:

    augmented reality, creative, filter, instagram, marine serre, the sun project

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01. Context

October 2020, Paris Fashion Week
As part of the release of the new short film AMOR FATI by the French designer Marine Serre presenting the Spring/Summer 21 collection

02. Concept

The 12-minutes short film composed of 3 particular atmospheres was the primary inspiration for the realization of this augmented experience.

Available directly on the instagram page of the fashion designer @marineserre_official, the Instagram Filter includes the 3 creative paths of the film with futuristic and mystical looks.

Model @klaraboscic

03. Results

. 4.6 Millions views within 1 week

. 89k € Earn Media via Influence shares

. + 10 Medias shared the duo project Film/AR Filter

. 0€ Paid Media

 

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