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Augmented Reality Filters Digital Activation

Galeries Lafayette

  • Date

    juillet 14, 2021

  • Skills

    AR Filters, 3D Design

  • Client

    Galeries Lafayette

  • Tags

    galeries lafayette

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01. Brief

For the 14th of July, Galeries Lafayette declares its love for Paris through the « Paris mon amour » campaign.

How to create a playful and interactive experience around the iconic elements of Paris and haute couture, just like Galeries Lafayette?

02. Concept

« L’hymne à l’amour haute couture »

To offer instagram users a unique beauty experience

in Augmented Reality.

Augment the « Paris Mon Amour » campaign with three iconic elements: the Eiffel Tower, the « Galeries Lafayette » dome and the « Boulevard Haussmann » plaque.

The campaign was designed to be an interactive version of haute couture, in the image of Galeries Lafayette.

An aesthetic poetry that invites you to Galeries Lafayette store to prolong this experience and live the « Parisian elegance ».

02. Concept

« L’hymne à l’amour haute couture »

To offer instagram users a unique beauty experience

in Augmented Reality.

Augment the « Paris Mon Amour » campaign with three iconic elements: the Eiffel Tower, the « Galeries Lafayette » dome and the « Boulevard Haussmann » plaque.

The campaign was designed to be an interactive version of haute couture, in the image of Galeries Lafayette.

An aesthetic poetry that makes you want to go to Galeries Lafayette to prolong this experience and experience Parisian elegance.

03. Reports

+ 500k people reached on Instagram (Impressions)

+10  international medias talked about the operation

4 influencers involved

Co-realized with TheSource

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