Pop-Up Store - Ecofiltro

To introduce Ecofiltro to the French market for the very first time, we designed and executed a comprehensive campaign. At the core of this strategy was the end-to-end creation of an immersive pop-up store, hosted in Paris’s Marais district for four days, beginning June 6, 2026.

We managed the entire project from start to finish: from location scouting and visual identity design to final production and technical installation, we oversaw every aspect of the space and the physical brand experience.

To amplify this physical activation, we deployed a comprehensive digital communications strategy, notably including the creation of a FOOH (Fake Out Of Home) video to promote the brand on social media.

The campaign also featured an influencer program with five creators, a dedicated social media strategy, and on-site content production to capture the event.