Paco Wishes
brief
In the midst of a lockdown time Paco Rabanne opens a chain of greetings in their Instagram Stories
For the whole month of December, the brand is allowing its users to express their wishes to their loved ones by broadcasting them in Stories.
#PacoWishes
A social media campaign combining AR experiences and influencer marketing.
The idea is to leverage the reach and visibility of Paco Rabanne’s Instagram page to provide its users with a platform to share their holiday greetings, all presented in a festive and chic style.
CONCEPT
Why is Instagram the best medium for this activation?
A simple and effective way to give your subscribers a voice and make them part of the campaign.
Benefit from a community of over 1M subscribers
Generate UGC and create engagement
Optimize access to the experience with a simple Story link