Lipton
How do you promote iced tea in winter?
We organised a two-part campaign across Paris and Val d’Isère, combining immersive experiences, product sampling and influencer marketing.
Concept
The metro station was transformed into a pop-up ski resort, with Femi The Scorpion, Ryan Sax and Lawra Meschi spreading joy and raising the temperature with dance, music and good cheer throughout the morning.
The ultimate après-ski party, headlined by Julien Granel at an altitude of 2,400 metres, surrounded by influencers who’ve come to liven up the evening on the slopes and bring the campaign to a spectacular close.
engagement rate
millions of total views
