Lipton
How do you promote iced tea in winter?
We organised a two-part campaign across Paris and Val d’Isère, combining immersive experiences, product sampling and influencer marketing.
Concept
Opera
The metro station was transformed into a pop-up ski resort, with Femi The Scorpion, Ryan Sax and Lawra Meschi spreading joy and raising the temperature with dance, music and good cheer throughout the morning.
Val d’Isère, La Folie Douce
The ultimate après-ski party, headlined by Julien Granel at an altitude of 2,400 metres, surrounded by influencers who’ve come to liven up the evening on the slopes and bring the campaign to a spectacular close.
