for Citroën
2026
Immersive Event

WEB MINI GAME

  • For the Paris Motor Show, we created the 2CV game, a web racing mini game played on a touchscreen kiosk. Behind the wheel of the 2CV, players speed along country roads, dodging hay bales, cows and speed signs, and try their luck with a simple swipe.
Crowds in the aisles of the Paris Motor Show
Front view of the orange 2CV in front of the “2CV” screens on the Citroën booth
2CV game home screen: “Play and try to win gifts”
A visitor plays the 2CV game on the Citroën booth kiosk
The 2CV game kiosk with its “Play the 2CV game!” topper and a game in progress
  • An activation designed to bring the 2CV to life at the heart of the show: short games anyone can play, a steady line of players keeping the booth buzzing, and a playful way to start conversations with visitors.

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