XR Videos : Between Real and Imaginary

Augmented Reality (AR) and Virtual Reality (VR) have taken off in leaps and bounds in recent years, paving the way for new immersive experiences. However, their technical limitations are beginning to be felt, particularly in terms of file sizes and overall experiences via social platforms. To overcome these challenges, a new approach is emerging: XR videos, a bold fusion of 3D and real-life elements.

Faced with this reality, some studios have decided to explore new perspectives in order to offer quality experiences that are more interactive and captivating. Inspired by 3D artists, they are now creating visually arresting experiences that transport audiences into a captivating universe. This approach cover the way for a new type of hybrid content, blending 3D elements with reality: XR videos.

XR videos offer exceptional rendering quality far from AR filters, and captivate viewers with their undeniable visual poetry. Brands can immerse their audience in their world with evocative and intriguing images. These videos can be used to tease upcoming content, inform about future events or even arouse doubt in consumers by blurring the line between reality and illusion.

This new type of artistic content appeals to brands and content creators alike, who now explore imaginary worlds to tell their stories. The performance of these XR videos is undeniable: medias love them, and Internet users share them as fast as possible. Interactions are less than AR and VR for sure but the global reach and viewing time of these videos far exceeds expectations.

At The Sun Project, we've started this production, and our target audiences are showing us their enthusiasm for this unique content. With XR videos, we can now unveil a new chapter in visual art, venturing into uncharted territory where the real and the imaginary merge to create breathtaking experiences.

So, are you ready to dive into the future of visual storytelling?