AR Petition
The first petition that can be signed in augmented reality.
brief
A fight
30M d'Amis launches a petition against the euthanasia of abandoned animals in shelters.
A goal
The objective is to push a bill to ban the euthanasia of abandoned animals in France via a petition.
A target
With the will to open this subject to a younger and wider target.
A challenge
How to make a petition viral on social networks, accessible to all and quick to sign?
A filter where you can add your name and signature serves as a petition.
An innovative concept that allows Instagram and Snapchat users to engage against animal abandonment through social platforms and thus create engagement around a crucial animal rights issue
WIP
HOW
Invest in social media with an innovative concept that allows Instagram and Snapchat users to take a stand against animal abandonment and relay the message to their community
In addition to the organic engagement generated by this Augmented Reality media, the campaign was supported by many influencers who in turn signed the petition and shared their videos in their stories, thus engaging their community.
RESULTS
40000+ signatures thanks to AR activation
+ 15 media outlets reported on the operation
20+ influencers participated free of charge
The law was passed at first reading!