Animal Totem
BRIEF
How can we make the younger generation aware of environmental issues and make them relay a message?
HOW SO ?
1 AR filter personality test featuring 13 endangered animals that have become the flagship of the campaign.
GOALS
- Enable users to achieve their own individual result
- Virality ++
- Generate relays via @onestpret's sharing and tagging
- Take advantage of each influencer's audience
The totem animals allow influencers and relays to communicate about the campaign in a simple and fun way by sharing their own results with the totem animal.