Monsters
Lous & the Yakuza came to The Sun Project to offer an AR experience to their community.
BRIEF
In order to communicate on the release of her latest video Monsters, we created a lens to accompany the communication on the video by representing the monster that haunts her in her latest creation, accompanying the user around his neck and allowing him to take a selfie with him.
CONCEPT
Instagram's AR filters are not just a tool, they allow users to interact directly with the artist using their own content in Stories and share it with their audience.
A successful operation that reached its goal and was shared widely by the artist's community.