Digital Residency
How to transcribe the creative effervescence, meetings, brainstormings, presentations and masterclasses with a 100% digital format ?
DIGITAL SHIFT
Transforming the Helsinki Fashion Week designer residency into a 100% digital and international event.
Helsinki Fashion Week is known as the most engaged and sustainable fashion week in the world and has created its own artistic residence:
The Designer Residency
Known throughout the world as a week of creative bubbling and fertile encounters around the themes of sustainable fashion and offering collections that are as innovative as they are committed.
In 2020 the year of quarantine and the freezing of events, we supported Helsinki Fashion Week through the digital transformation of this international event.
The proposal is to organize and broadcast the entire Designer Residency via Twitch, the world's leading streaming platform.
Why Twitch ?
Capitalize on a connected target that is used to committing to new content.