95' GO! feat Angèle
For the release of Angele's new video clip LIBRE we created an AR experience to the singer's fans.
BRIEF
Reproduce the setting and characters of the video clip by proposing an AR gamification mechanic in order to engage fans to win concert tickets.
CONCEPT ART
A mechanism to generate User Generated Contents about the release of the clip and the album "Nonante-cinq" ?
Gamification
A scoring system to encourage users to share their experiences in Stories.
Rewards
Maximize the number of shares by allowing users to win concert tickets according to their score.
Reach
Asking users to re-share their contents by mentioning the singer's account and a friend to challenge them.