Fashion Filters
CONTEXT
On the occasion of the release of the new short film Amor Fati by French designer Marine Serre presenting the Spring/Summer 21 collection, we had the opportunity to accompany the brand on the launch of its upcoming augmented reality experience.
concept
Three paintings
The Instagram Filter features the 3 paintings from the film with futuristic and mystical looks.
A short film
12 minutes composed of 3 particular atmospheres was the main source of inspiration for the realization of this augmented experience.
Where to see ?
Available directly on fashion designer Marine Serre's Instagram page.
RESULTS
4.6 million views in one week
89k € Earn Media via influencer shares
10+ Media outlets shared the Film/AR Filter project
0€ Paid Media