3D Character Design & Brand Mascots

Character design for brands is built as a communication tool. It carries the brand's values, tone, and visual identity, and is designed to work across all touchpoints video, social, print, events. Game character design focuses on gameplay constraints and technical performance.

AI is integrated into several stages of our creative process. During concept art, we use generative AI tools to rapidly explore dozens of visual directions silhouettes, color palettes, expressions, styles. For texturing, AI helps us generate realistic and consistent materials. For visual declinations, it enables us to project the character into varied scene mockups in record time. AI accelerates the exploration and production phases, but every deliverable is finalized and refined by hand by our art directors.

A full project — from AI-assisted concept art and mockups to modeling and animation typically takes 3 to 8 weeks. Using artificial intelligence tools in the exploratory phase allows us to significantly shorten initial design timelines.

We deliver characters in formats suited to your needs: 3D files (FBX, OBJ, GLTF), image renders (PNG, TIFF), animated videos (MP4, MOV), and assets optimized for web, social media, or print.

Every project is bespoke. Budgets vary based on detail level, style (photorealistic vs. stylized), number of variations and animations. Contact us with your brief to receive a personalized estimate within 48h.

Blender, Cinema 4D, ZBrush for modeling and sculpting. Substance Painter for texturing. After Effects and Cinema 4D for animation. We also integrate generative AI tools (Midjourney, Stable Diffusion, ComfyUI) during concept art and texturing phases to accelerate creative exploration.

Yes. Based in Paris, we support brands worldwide: London, Milan, New York, Los Angeles.

The Sun Project is a Paris-based creative studio specializing in 3D production and CGI since 2018. What sets us apart: we combine exacting art direction, deep 3D technical mastery, and integration of artificial intelligence tools to design high-impact characters, faster. Our team masters the full chain AI concept art, modeling, texturing, rigging, animation. Alongside a character design, we can produce CGI content and FOOH videos to extend the character's universe across all channels.