Paris my love ❤
The haute couture anthem to love
Galeries Lafayette declare their love for the Capital thanks to a range of Augmented Reality fashion accessories
BRIEF
For the French National Day, Galeries Lafayette imagine the campaign "Paris mon amour".
Create a fun and interactive experience combining the iconic aesthetics of the city of Paris and the world of haute couture.
CONCEPT
To provide Instagram users with a unique experience of beauty and fashion in augmented reality.
Increase the "Paris Mon Amour" campaign with three iconic elements: the Eiffel Tower, the Galeries Lafayette Dome and the Boulevard Haussmann plaque.
An aesthetic poetry that invites you to the Galeries Lafayette store to extend this experience and live "Parisian elegance"
Why is Instagram the best support for this activation ?
Maximize the impression rate on the campaign
Optimizing Hosting Costs Versus an Experience Using Web AR
Hit a target that already follows the mark but not only
Create a viral drive-to-store contest