CGI videos that generate millions of views

FOOH (Fake Out Of Home) is an advertising format that combines real footage filmed in urban environments with 3D/CGI elements added in post-production. The result creates a hyper-realistic illusion : a giant product on the street, a spectacular activation on a landmark, or a situation that intrigues audiences and drives massive engagement on social media. Popularized by iconic campaigns like Jacquemus bags transformed into Parisian taxis, FOOH has become an essential lever for brands looking to engage their audiences and maximize reach on every Instagram account.

Unlike traditional billboards or TV spots, FOOH relies on surprise and virality. It's not limited to a local audience: it's designed to be shared massively on social media, generating organic reach far superior to traditional advertising formats. FOOH plays on the audience's natural curiosity : "is this real or not?" which triggers engagement, sharing and media coverage. It's a natively social format, designed for Instagram Reels, TikTok and YouTube Shorts.

The Sun Project is one of the most experienced FOOH agencies in France. Since 2018, our studio has produced over 165 FOOH videos for 96 clients, generating more than 1.2 billion cumulative views. Our strength: a fully integrated studio in Paris handling the entire production chain — concept, storyboard, live footage shooting, 3D modeling, animation, compositing and multi-format delivery — with no outsourcing. As an official partner of Meta, Snap and TikTok, we master the codes and algorithms of each platform to maximize organic reach. Our references include Café Kitsuné, Valentino, Kenzo, YSL, Samsung, Lanvin, LEGO, Pokemon, Paco Rabanne and Galeries Lafayette.

On average between 3 and 6 weeks, depending on concept complexity and 3D rendering requirements. Some simple activations can be delivered in 2-3 weeks, while custom productions require more design time. This timeline includes the creative phase (storyboard, art direction), live on-site filming, 3D modeling, compositing and post-production. For urgent projects, we can activate an accelerated workflow.

Each project follows a structured 4-phase process. Phase 1, brief and concept (D+0 to D+3): we analyze your objectives and brand universe, then our creative team proposes 2 to 3 concepts with moodboards and storyboards. Phase 2, pre-production (D+3 to D+7): location scouting, live footage shooting and detailed storyboard approval. Phase 3, CGI production (D+7 to D+18): 3D modeling of your product, texturing, animation, physics simulation and compositing into the live footage. Phase 4, post-production and delivery (D+18 to D+21): color grading, sound design and adaptation to all formats (TikTok, Instagram Reels, Stories, YouTube Shorts). Average timeline: 3 weeks from brief to delivery.
We can fast-track the process for urgent projects — contact us to discuss.

The cost depends on creative complexity, number of scenes produced, level of 3D detail and desired distribution strategy. We offer tailored packages for both brands and agencies. Contact us with your brief to receive a personalized estimate aligned with your objectives and budget.

FOOH is particularly popular with luxury, entertainment, fashion, beauty, automotive and food & beverage brands. But the format adapts to all sectors: institutions, retail, sport and tech. Any brand looking to create viral impact and leave a lasting impression can benefit from it. The key is having a strong creative concept and a product or message that lends itself to the extraordinary.

For physical activations, discover our immersive events.

FOOH is natively designed for social media: TikTok, Instagram (Reels and Feed), YouTube Shorts and LinkedIn. It can also be used in display, TV or event presentations to reinforce impact. We deliver every project in formats and ratios optimized for each platform, with distribution recommendations to maximize organic reach.

FOOH (Fake Out Of Home) is a specific format that integrates CGI elements into real footage to create an urban illusion. CGI (Computer Generated Imagery) is the underlying technology — it encompasses any image, animation or visual effect generated by computer. In other words, FOOH is a creative use of CGI applied to viral marketing. At The Sun Project, we master both: pure CGI production (3D packshots, product animations) and FOOH (viral urban illusions).

Discover our expertise in 3D & CGI production for your packshots, product animations and photorealistic content.

The effectiveness of a FOOH campaign is measured through views, engagement (likes, shares, comments, saves), virality rate (shares/views ratio), media coverage (earned media) and brand awareness impact. The best FOOH videos generate millions of organic views and spontaneous press coverage often delivering ROI far superior to traditional media investments.

Yes, FOOH is not reserved for major brands. Thanks to modular formats and flexible production timelines, it can adapt to the budgets and objectives of SMEs looking to stand out. A well-designed creative concept can generate considerable viral impact, regardless of company size. Contact us to discuss your project.

We also offer interactive installations and immersive events to extend and reinforce the brand experience.

AI is involved at few stages of our FOOH creation process: creative exploration, texturing and rendering assistance, compositing optimization. But a convincing FOOH video relies above all on human expertise — art direction, camera tracking, realistic integration into live footage and a sense of viral storytelling.

Our approach combines the best of generative AI with the craftsmanship of our CGI artists. The result: videos produced faster, with no compromise on the realism and visual impact that define The Sun Project's signature.