AR for Positive Impact
Change NOW is the global gathering for positive impact.
BRIEF
At the end of their acquisition campaign, they needed to spread the word via social media to recruit international engagement, following over 20k visitors in 3 days at the Grand Palais.
The challenge was to create something different from all other influencer campaigns. Using new technologies and a physical location during the event.
CONCEPT
We built an AR augmented reality exhibit with 4 other international creators and 4 live experiences at the event, to allow them to share the power of their community with Change NOW. This also allowed them to be exposed with a specific creation.
During the event, we displayed all the creators' filters on giant screens and allowed people to use them via QR codes. To build this win/win relationship, Change NOW gave them the opportunity to be virtually present at the event via their creations.