Brands & XR Contents on Social Media
Lately, if you've been scrolling through Instagram or TikTok regularly, you've probably come across videos with millions of views that seamlessly incorporate 3D elements into the real environment. If that's the case, you already know what XR videos are. Otherwise, here's an example 👇
The recipe to immerse users in the brand's imagination.
These videos allow brands to add a magical dimension to their content using several elements that incorporate cinema key elements, social media, and poetry.
Message
Behind each of these contents, a very specific message is addressed to you. Sometimes it's more obvious than others, but generally, when a brand uses this type of video, it's either for product promotion or event announcement.
Story Telling
To target a specific audience, it's important to be able to tell a story where users can recognize or project themselves. With these special contents, a story enters the user's feed from the very first second and immediately makes you want to know what happens next.
Technique
3D has been captivating internet users for years, and it's not about to stop! Thanks to current rendering methods (and a lot of hours of work and research), it is now possible to "hack the user's eye," making them believe that everything they see in the video is real or at least could be.
"Brands position themselves as artists and explore their imaginations through surreal images."
These contents, which typically last between 15 and 30 seconds, have the ability to captivate attention because they are displaying unique experiences that stand out from traditional content due to their creativity and their production technique.
"It is necessary to add some magic to the users' newsfeed."
Generate organic reach without paid media
If you've read our , you'll understand that these contents attract brands not only through the creativity involved but also, and especially, due to their unexpected performance and statistics.
When content intrigues, surprises, or engages, paid media becomes something that we do not need, and organic virality takes over. Media outlets pick up on it, thus allowing for good results without even spending 1€ on paid media.
