Thank you Cam
The first ever community filter, created in collaboration with more than 100 international creators on Instagram and translated into 25 languages.
concept
Create a solidarity movement across borders on Instagram
During the 1st quarantine, solidarity arised to thank the workers on the front line.
How to offer everyone a simple and fun way to spread their messages of solidarity and gratitude via social networks.
To support the global scale of this movement, we co-created a collective filter with 100 creators, translated into 25 languages.
HOW
Encourage each participant to tag a friend in their story to create a snowball effect.
Everyone can show their support as they wish; the more the support, the more the reach. The message is stronger and the commitment will be faster.
A world first !
Using a toolkit provided by The Sun Project, each creator had the possibility of translating the filter into their language and thus being able to post it on their own account in order to maximize the number of views and the overall impact of the message.
3 millions of people reached on Instagram
330k shares and captures from the filter
0€ paid media
