Paco Wishes
brief
In the midst of a lockdown time Paco Rabanne opens a chain of greetings in their Instagram Stories
For the whole month of December, the brand is allowing its users to express their wishes to their loved ones by broadcasting them in Stories.
#PacoWishes
Une activation social média mêlant expérience AR et influence.
L’idée est d’utiliser la notoriété et la visibilité qu’offre la page Instagram de Paco Rabanne pour offrir une fenêtre de diffusion de vœux à ses utilisateurs, dans une esthétique festive et chic.
CONCEPT
Why is Instagram the best medium for this activation?
A simple and effective way to give your subscribers a voice and make them part of the campaign.
Benefit from a community of over 1M subscribers
Generate UGC and create engagement
Optimize access to the experience with a simple Story link