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Digital Activation

The Most Powerful Woman

  • Date

    mars 8, 2020

  • Skills

    AR Filters, Activism, Activation

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 AWARENESS & ENGAGEMENT 

01. WHY

For March 8, International Women’s Rights Day.
We want to talk about this cause through our vision and our tools.

How to talk about this cause in digital via a fun and participative experience?

How to explain creatively the importance of the notion of empowerment?
How to make a filter « live » in its context and go beyond the simple phone screen?

We experimented with this new form of content through this cause that is so close to our hearts and this joyful and emotional moment.

 MEANING 

 & IMPACT 

02. HOW

We have created a hybrid experience, between digital and reality.
An Instagram filter that allows the action to spread virally online, but also to create a participative experience, in real life, on the ground.

The filter, put in this context is even stronger and takes all its meaning.

We used this digital creation as a militant action
An online and offline activation that increases our reality.

 DIFFUSION & 

 ADHERENCE 

03. WHAT

Our action in video, in partnership with Fanny Hunsinger, artist who realized the soundtrack

+ 10 000 SHARES

+ 500 SHARED VIDEOS

1 PARUTION IN PAULETTE MAGAZINE

Thinked by creators, delivered for positive impact

Made with ❤️ by ☀️