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Augmented Reality Filters Digital Activation

Paco Wishes

  • Date

    décembre 9, 2020

  • Skills

    3D Creation , AR Filter

  • Client

    Paco Rabanne

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01. Brief

In the midst of the Covid-19 lockdown, Paco Rabanne was looking for a quick and easy way to get involved with the difficulty of users stuck at home and propose a digital activation dealing about social and immersion.

02. Concept

How to deal with BRAND UTILITY and involve one of the most famous fashion brand in this segment for Christmas 20

For the occasion, Paco Rabanne launches #PacoWishes operation.
A simple and effective way to amplify wishes of followers via the Story of the account for a month .

An AR experience on Instagram coupled with Social Media contents to increase the reach of the message and to offer a fun and quick way to engage with the brand.

An Influence dispositive is also set up with more than 30 international influencers at the time of the launch of the operation.

02. Concept

How to deal with Brand Utility and involve one of the most famous fashion brand in this segment for Christmas 20

For the occasion, Paco Rabanne launches #PacoWishes operation.
A simple and effective way to amplify wishes of followers via the Story of the account for a month .

An AR experience on Instagram coupled with Social Media contents to increase the reach of the message and to offer a fun and quick way to engage with the brand.

An Influence dispositive is also set up with more than 30 international influencers at the time of the launch of the operation.

03. Reports

+ 10 Million people reached on Instagram (Impressions)

+14  international medias talked about the operation

30 influencers involved

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