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Branding

Helsinki Fashion week

  • Date

    juin 17, 2020

  • Skills

    2D Design, 3D Animation, AD

  • Client

    Helsinki Fashion Week

  • Tags

    helsinki fashion week

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02. Brief

In 2020, all events are frozen…
We helped Helsinki Fashion Week through the digital transformation of this international event.

Proposition was made to organize and broadcast the entire Designer Residency via Twitch, the world’s leading streaming platform.

How to broadcast the creative effervescence, meetings, brainstormings, presentations and masterclasses in digital?

01. Context

Helsinki Fashion Week is known
as the most committed and sustainable in the world.

A 100% responsible fashion week.
with the aim of demonstrating that design, fashion
and responsibility are not antinomic.
For this, HFW created the « Designer Residency ».
An artistic residency of one week, within the fashionweek, which welcomes the rising stars of fashion to stimulate their creativity and ingenuity
on different themes like sustainable fashion, materials
production, inclusion etc. and propose innovative solutions and committed collections.

Accompanied by big names in design,
with conferences and workshops,
the Designer Residency is known worldwide as a week of creative ferment and fertile meetings.

01. Context

Helsinki Fashion Week is known
as the most committed and sustainable in the world.

A 100% responsible fashion week.
with the aim of demonstrating that design, fashion
and responsibility are not antinomic.
For this, HFW created the « Designer Residency ».
An artistic residency of one week, within the fashionweek, which welcomes the rising stars of fashion to stimulate their creativity and ingenuity
on different themes like sustainable fashion, materials
production, inclusion etc. and propose innovative solutions and committed collections.

Accompanied by big names in design,
with conferences and workshops,
the Designer Residency is known worldwide as a week of creative ferment and fertile meetings.

02. Brief

In 2020, all events are frozen…
We helped Helsinki Fashion Week through the digital transformation of this international event.

Proposition was made to organize and broadcast the entire Designer Residency via Twitch, the world’s leading streaming platform.

How to broadcast the creative effervescence, meetings, brainstormings, presentations and masterclasses in digital?

03. Conception

So we created a Twitch page dedicated to the Designer Residency.

With a retro gaming artistic direction, each support has been designed and thought for the digital adaptation of the event both on social networks and for live streaming on Twitch Channel.

04. Reports

+ 270k people reached on Twhitch Channel (Impressions)

+ 35  international medias talked about the operation

 + 120 artists involved

Thinked by creators, delivered for positive impact

Made with ❤️ by ☀️