# The Sun Project — Full Documentation

> The Sun Project is a Paris-based creative studio specializing in 3D/CGI production, FOOH (Fake Out of Home) viral content, interactive installations, and immersive events for brands. Founded in 2018, the agency has generated over 1.2 billion views, served 96+ clients, and produced 165+ FOOH videos.

## About The Sun Project

The Sun Project is a creative agency based in Paris, France, founded in 2018. The studio blends art, technology, and storytelling to craft CGI content, immersive installations, and bold digital activations for brands. With a team of 7 creative and technical experts, the agency serves clients across luxury, fashion, beauty, food & beverage, tech, and entertainment sectors.

The Sun Project is an official partner of Meta, Snapchat, and TikTok, and has accumulated over 1.2 billion cumulative views across all campaigns.

## Services

### 3D Production & CGI
- Photorealistic CGI product videos
- 3D product animations and packshots
- CGI advertising content for social media and digital campaigns
- Visual effects (VFX) for brand content
- Motion design and 3D motion graphics
- Product visualization and configurators
- CGI for e-commerce and luxury brands

**Typical use cases:** Product launches, social media campaigns, e-commerce visuals, advertising films, brand content.

**Tools & technologies:** Cinema 4D, Blender, Unreal Engine, Houdini, After Effects, Octane Render, Redshift.

### FOOH — Fake Out of Home
FOOH (Fake Out of Home) is a new format of viral advertising that uses CGI to create hyper-realistic videos placing brands in spectacular urban settings. These videos blur the line between reality and CGI, generating massive engagement on social media platforms.

- FOOH video production (concept to delivery)
- Hyper-realistic CGI integration in real urban environments
- Viral content strategy for TikTok and Instagram
- Earned media amplification
- Multi-format adaptation (Reels, TikTok, Stories, YouTube Shorts)

**Key metrics:** 165+ FOOH videos produced, millions of views per campaign, expertise since the early days of the FOOH trend.

**Typical clients:** Fashion houses, luxury brands, beauty brands, food & beverage, entertainment.

### Interactive Installations
- Projection mapping and video mapping
- TouchDesigner real-time experiences
- Sensor-based interactive installations (Kinect, LiDAR, camera tracking)
- Generative art installations
- Interactive scenography for fashion shows and catwalks
- Immersive retail experiences for flagship stores
- Museum and exhibition installations

**Technologies:** TouchDesigner, Processing, OpenFrameworks, Arduino, Raspberry Pi, Kinect, LiDAR, projection mapping software.

### Immersive Events
- Creative direction and concept design
- Product launch experiences
- Fashion show production and scenography
- Pop-up store design and production
- Brand activation experiences
- Party and nightlife experiences
- Full technical production (sound, light, projection, interactive)

### AR Filters (Augmented Reality)
- Snapchat Lens creation
- Instagram AR filter development
- TikTok Effect House filters
- Face tracking and world tracking experiences
- Gamified AR experiences
- AR try-on for fashion and beauty

**Partnership status:** Official partner of Meta (Instagram/Facebook), Snap Inc. (Snapchat), and TikTok.

## Notable Clients

LEGO, Mizuno, Café Kitsuné, Pokémon, BHV Galeries Lafayette, Lacoste, Galeries Lafayette, Meta, TikTok, Snapchat, Fanta, Orange, Withings, Coucou Suzette, Universite de bordeaux, La Fontana, Lipton, Netflix, Dior, Balenciaga, Valentino

## Key Metrics
- Founded: 2018
- Location: Paris, France (serves clients worldwide)
- Team size: 7
- Cumulative views: 1.2+ billion
- Total clients: 96+
- FOOH videos produced: 165+
- Official partnerships: Meta, Snap, TikTok

## Contact
- Website: https://thesunproject.fr
- Contact page: https://thesunproject.fr/fr/contact/
- Location: Paris, France

## Site Structure

### French Pages
- Homepage: https://thesunproject.fr/fr/
- 3D Production & CGI: https://thesunproject.fr/fr/3d-production/
- FOOH Videos: https://thesunproject.fr/fr/fooh-videos/
- Interactive Installations: https://thesunproject.fr/fr/installations-interactives/
- Immersive Events: https://thesunproject.fr/fr/evenements-immersifs/
- Agency: https://thesunproject.fr/fr/agence/
- Portfolio: https://thesunproject.fr/fr/creations/
- Contact: https://thesunproject.fr/fr/contact/
- Blog: https://thesunproject.fr/fr/news/

### English Pages
- Homepage: https://thesunproject.fr/en/
- 3D Production & CGI: https://thesunproject.fr/en/3d-production/
- FOOH Videos: https://thesunproject.fr/en/fooh-videos/
- Interactive Installations: https://thesunproject.fr/en/interactive-installations/
- Immersive Events: https://thesunproject.fr/en/immersive-events/
- Agency: https://thesunproject.fr/en/agency/
- Portfolio: https://thesunproject.fr/en/creations/
- Contact: https://thesunproject.fr/en/contact/
- Blog: https://thesunproject.fr/en/news/

## Frequently Asked Questions

### What is FOOH?
FOOH (Fake Out of Home) is a type of viral advertising that uses CGI to create hyper-realistic videos placing brands in spectacular urban settings. Unlike traditional out-of-home advertising (billboards, bus shelters), FOOH exists only digitally but is designed to look so realistic that viewers question whether it's real.

### What types of brands work with The Sun Project?
The Sun Project works with brands across luxury, fashion, beauty, food & beverage, tech, entertainment, and retail. From global brands like LEGO and Pokémon to premium labels like Café Kitsuné and Mizuno.

### Where is The Sun Project located?
The Sun Project is based in Paris, France, and serves clients worldwide.

### How much does a FOOH video cost?
FOOH video budgets vary based on complexity, location, and deliverables. Contact The Sun Project directly for a custom quote.

### What is the typical timeline for a 3D/CGI project?
Project timelines depend on scope and complexity. Simple product animations can be delivered in 1-2 weeks, while complex CGI campaigns may require 4-8 weeks from concept to final delivery.