Pink Walk
With their new campaign, Valentino is looking to build on this by developing an AR experience.
BRIEF
Put the Valentino bag and shoes at the center of an AR experience by creating a digital universe marked with the iconic pink of the house.
CONCEPT
Like Valentino's bold pink, our creative concept is based on a strong choice of materials.
While remaining in a luxurious and elegant aesthetic, we dive into this iconic pink and make it real through these different liquid animations. It becomes a primal, tangible resource that we can interact with.
HOW SO ?
LIDAR 360° Render
Use the environment around the user to let him interact with the global environment
Face tracking
The effect will follow the user's facial movements to create different makeup and animations
Plane Tracking
A solution that allows to position 3D elements and animations in the world