AR Smartwatch
brief
In 2021, Withings is releasing 2 new SmartWatch models.
goals
The main objective is to inform people about these new watches but also to allow them to try the product directly on Instagram and Snapchat.
experience
Instagram represents a good platform to host this type of experience, it's the ideal place to address topics related to innovation
Free accommodation costs
A worldwide experience available via the brand's IG account
Use influencers to make the experience go viral
Allow people to try the watch directly from home
Create a viral in-store contest with this AR experience
concept
We have reproduced the exact 3D replicas of 2 different watches to allow users to try them directly through the application.
On the wrist or in the real world, the watches are displayed in front of the users
A great first for the Withings brand and this type of experience
results
