Super Bloom
Kenzo Parfums launches its new range "Super Bloom" and wants to communicate on this product kick-off in an original way on Instagram.
BRIEF
Create an Instagram filter to accompany the new Kenzo Parfums campaign by keeping the iconic codes of the brand and especially the poppy, making it come alive in AR.
GOALS
01
Highlighting Kenzo's iconic flower in user-generated content.
02
Maximize participation in the operation through a contest.
03
Flood Instagram Stories with poppies to intensify brand presence during this product kick-off.
RESULTS
+150k impressions
+1mn average time spent on the experience
+6.3k captures