ONIRICA
Produce the 3D campaign video for the high fashion brand Alter for the release of their S/S 2023 collection.
brief
To imagine an abstract desert universe representing the flagship outfits of their new collection. Timeless and non-localized, the goal of this operation is to communicate on the development of their artistic vision and their new creative proposals.
concept
Immobile in their mineral territories, surreal entities await the opportunity to reappear in majesty. While their souls swell with vanity, they alter their personalities and manifest themselves in the finery of their appearance.
EXPERIENCE
The challenge is to develop an efficient workflow to create a convincing mixed reality project by immersing real models and real outfits in a parallel universe.
AD & CONCEPT
Conceptualize through research, inspirations and artistic expressions confluent to the desires of the brand, giving a tone to the storyboard and the first sketches of the 3D environment.
DIRECTION & PRODUCTION
In a few days, we set up an entire audiovisual production and unlocked external assets to carry out our project during our shooting days, then we moved on to the entire 3D production.
EDITING AND POST-PRODUCTION
Work on the 3D renderings to make them match our real shots, work on the colorimetry and editing of the different final videos. Finalize with a post-prod effects work to recall our global artistic direction and make it even more coherent.